6.7×
Community growth
The official VK community grew from an independently archived 8.9K to 59.4K subscribers (+568%).
Web archive + VK admin dataFounder’s Office / Special Projects / Growth / Gaming
I find what keeps a business stuck — then turn decisions into measurable outcomes.
A founder-side operator who diagnoses bottlenecks, builds the operating logic around them, and carries execution through to measurable outcomes — backed by 24+ years inside gaming and esports.
01 / Positioning
A founder-side troubleshooter who connects strategy, owners, execution, and revenue.
02 / Selected proof
Results before titles.
344
Players in one tournament
A CS:GO 1v1 event reported by regional and university sources as Russia’s largest by participation at the time.
Publicly documented15K+
Registered CWCS accounts
Archived platform counters grew from 513 registered players to 15,279, alongside 2,274 teams.
Independent web archives · 2010–12445K+
YouTube channel views
Problem-led gaming content turned recurring player pain into a durable search and audience asset.
Official YouTube counter · 15 Jul 202603 / Selected work
Five systems.
Five kinds of leverage.
Case 01
Building local demand for the city’s first esports arena.
The challenge was bigger than venue advertising: the local audience first needed a new mental model for what a modern esports arena could be.
As the contract launch lead, I owned category education, launch sequencing, citywide activation mechanics, administrator selection, community growth, and tournament programming. I began remotely and then worked on-site through the opening. Engineering, legal, and accounting remained with the owner and franchise management company.
I connected category education → share-led community growth → citywide offline activation → a paid soft opening → tournaments into one demand system. The sequence gave people repeated reasons to discover the category, join, share, pay, and visit.
- 5.1×
- publicly archived community growth in 46 days: 586 (22 Nov 2019) → 2,978 (7 Jan 2020)
- 11K
- launch-post views by 22 Nov 2019; 176 likes and 123 shares
- 344 / 117
- participants: 344 in CS:GO and 117 in Dota 2, documented by independent media
586 followers · 22 Nov 2019 archive
2,978 followers · 7 Jan 2020 archive
Launch-post counters · 22 Nov 2019 archive
36 paid preview passes sold out
Independent coverage: 344 CS:GO / 117 Dota 2
CityOpen: Mikhail’s role in local esports development
VK views are platform counters, not unique people; no like-for-like claim about the full COLIZEUM network is made.
Case 02
Turning expert content into a premium commercial system.
A subject-matter expert could create valuable pedagogical materials, but there was no repeatable system for positioning, packaging, pricing, audience communication, or sales.
I built the commercial layer: offer architecture, value-based pricing, premium annual bundles, catalog structure, customer journeys, sales triggers, follow-up logic, automation, and operational analysis. I also designed the VK message sales funnel and conversational-bot logic—branches, triggers, follow-ups, purchase transitions, and standard-request handling—using TargetHunter for communication automation and Prodamus for the payment flow. Across 33 complete measured months, the community recorded 34.2M content views, 703.8K page views, and 427.6K interactions.
The audience footprint is materially wider than the subscriber count. Average monthly unique reach was 145.6K accounts—2.45× the current subscriber base—and the measured peak was 578.3K. Even treating every current subscriber as reached, the monthly average implies at least 86.2K reached accounts beyond that subscriber base. These are VK account-level reach figures, not audited unique people or market share: VK does not verify every account's profession, geography, or identity.
- 6.7×
- verified community growth: 8,886 → 59.4K; the operational starting point was approximately 5K
- 145.6K
- average monthly unique reach across 33 complete measured months
- 349 → 1.3K
- verified early-stage VK Donut growth; 650+ publicly reported in July, peak 1,385
8,886 members · May 2023 ↗
36,956 members · Dec 2023 ↗
5K milestone · Jan 2023 ↗
10K milestone · Jun 2023 ↗
650+ paid supporters · Jul 2023 ↗
90-day audience snapshot · Sep 2023 ↗
The partner owns the business and creates the pedagogical documents. My responsibility is the commercialization system around them in a limited role outside primary working hours; these are business-level results, not my personal revenue.
Case 03
Building competitive teams, development pathways, and the audiences around them.
My coaching connects player psychology, role clarity, communication, preparation, and review into one operating system rather than treating performance as aim alone.
- East Legends WomenFASTCUP SAKURA #4 champions among 22 teams.
- FirstCyberYouth CS:GO coach at the first esports camp.
- Oxuji eSports4th at Winline EPIC Cosmo:Saffar; No. 6 in the dated Rankoff ranking.
- BOISTEROUS · MAJOR BY ABAYFounded BOISTEROUS as a multi-roster PUBG PC/Mobile organization with academy and junior development; in 2021, MAJOR BY ABAY—the CS academy founded by Major champion Abay “HObbit” Khasenov—officially announced me as a coach.
Audience building was part of the Standoff 2 work, not a separate vanity project. An archived public snapshot records 11.4K Telegram subscribers in August 2025. Across February–September 2025, 1,182 posts with public counters recorded 2.28M aggregate views—about 1.9K per post.
- 11.4K
- verified historical Telegram audience
- 2.28M
- aggregate post views, Feb–Sep 2025
- 1.9K
- average views per counted post
FASTCUP result ↗
Oxuji result ↗
11.4K Telegram archive ↗
BOISTEROUS archive ↗
PUBG Mobile top eight ↗
MAJOR BY ABAY coach announcement ↗
11.4K is a verified historical snapshot, not a proven all-time peak. The 2.28M figure sums public post-view counters and is not unique reach.
Case 04
Building an early self-service Counter-Strike competition platform.
CWCS connected fragmented player, team, server, voice, tournament, news, and broadcast workflows into one operating system for the Counter-Strike 1.6 community.
As a co-creator, I worked on the product concept, player and team flows, community development, tournament logic, content, broadcasts, and monetization principles. Public archives document professional game servers, automated TeamSpeak 3 rooms, weekly tournaments, and regular streams. They do not establish that I personally coded the backend, so I do not claim that.
- 513 → 15,279
- registered player accounts in archived platform counters
- 160 → 2,274
- registered teams from December 2010 to April 2012
- 32 / 128
- teams and participants in the first documented ProPlay 5×5 event
“Early automated platform” is the evidence-based claim. The counters are registered accounts and teams—not monthly active users, verified unique people, or an unsupported market ranking.
Case 05
Turning player problems, live formats, and expert judgment into audience.
The repeatable pattern was not “making content.” It was finding the question players were already trying to solve, selecting the right format and distribution surface, and building trust around it.
Under the Heu3BecTHocTb and OBSCURITY identities, I worked across live commentary, streaming, instructional video, community moderation, and player education. Public records connect my earlier broadcasts to ProPlay, GoodGame, ESL CIS, and OWN3D. I won ProPlay.ru’s commentator competition and the 2011 GoodGame Counter-Strike Stream Battle, where first place led to paid streamer work. I was also selected for ProPlay’s WCG 2011 coverage. In 2012, my channel passed the ESL CIS Stream Center selection and was featured in its upper block on the ESL CIS homepage. A preserved first-round ProPlay poll recorded 3,337 votes (26.8%) for Heu3BecTHocTb before the final win. By December 2011, the archived Twitch/Justin counter for my Heu3BecTHocTb channel showed 2,075,664 channel views; one visible saved-broadcast page reached 22,394 views. During the later independent media period, TwitchTracker records 1,370+ hours streamed and approximately 30,900 hours watched from April 2018 to May 2020. On the main YouTube channel, 25 still-public videos released in 2019–20 now have 437,666 views; seven Valorant/Vanguard problem-solving videos account for approximately 420,300 of them.
VCIOM later invited me to its expert discussion on digital hygiene and streaming and featured my commentary on esports audiences in episode 78 of its “Who Speaks? VCIOM!” podcast. Gazeta.Ru and Komsomolskaya Pravda also used my industry commentary. This is independent evidence of domain expertise—not a claim that I was employed by VCIOM.
- 2 wins
- verified ProPlay and GoodGame platform competitions in 2011
- 2.07M
- legacy Twitch/Justin channel views recorded by December 2011
- 445,511
- official current views on the main YouTube channel
2011 Twitch/Justin archive ↗
ProPlay contest result ↗
GoodGame contest result ↗
ESL CIS homepage placement ↗
3,337-vote poll snapshot ↗
2011 stream recording ↗
YouTube channel ↗
Twitch history ↗
GoodGame broadcast archive ↗
OWN3D channel archive ↗
VCIOM expert panel ↗
VCIOM podcast listing ↗
Industry commentary ↗
YouTube figures are current counters checked on 15 July 2026, not views accumulated by July 2020. The 2011 figure is Twitch/Justin’s historical channel-view counter—not unique or concurrent viewers; 22,394 is a saved-broadcast page counter, not live audience. The surviving main-page captures were made while the channel was offline, so the remembered multi-thousand live peak is not presented as a verified metric. Later Twitch figures are third-party historical data with numerical coverage beginning in April 2018. ESL’s rules and homepage archive document the selection framework and featured placement; no standalone ESL result announcement has yet been recovered. Metrics are not added across platforms.
04 / Domain depth
Inside gaming since 2001.
Player, captain, coach, analyst, commentator, community builder, tournament operator, and product creator. That breadth gives me a practical model of how players, creators, teams, communities, and competitive products affect one another.
-
2010–12
CWCS / World Cyber Space
Co-created an early automated Counter-Strike 1.6 platform that reached 15,279 registered accounts and 2,274 teams in archived counters.
Evidence ↗ -
2017–20
OBSCURITY media project
Built a Twitch and YouTube content system around live formats, community, player education, and high-intent problem-solving content.
Evidence ↗ -
2019
Market launch
Helped make a new esports-arena category understandable and commercially launchable in a regional city.
-
2020–21
Industry voice
Invited to a VCIOM expert discussion and later featured as the esports commentator in episode 78 of its public-opinion podcast.
-
2026
Product & AI-enabled execution
Building product logic, monetization, user journeys, QA, and automation around RANKID, Gefimi, and independent operating systems.
05 / Current product work
From ambiguous idea to testable system.
Two products are in active development; a third is an earlier gaming-ecosystem build now held in reserve. Together they show how I move from ecosystem logic to product flows, monetization, and implementation.
Racket sports · Co-founder · Pre-beta
RANKID
Co-founder and Product & Growth Lead for a squash platform scheduled to enter beta on 26 July 2026. The official site states my scope as strategy, product logic, monetization, user journeys, AI-assisted development, functional testing, and marketing—connecting ratings, tournaments, live scoring, player and club profiles, subscriptions, advertising, and commerce. Six months of active squash training and competition gives me a current user perspective.
View product and verify role ↗
Independent product · Founder · Live alpha
Gefimi
Founder and AI Product Builder of Gefimi / Get First Mission, a live alpha that turns a person’s experience and voluntarily connected public traces into a practical vector, a seven-day mission, and a first offer. I design product logic, multilingual user journeys, privacy and evidence boundaries, and the mission → room → proof workflow; I coordinate AI-assisted delivery with Codex and Claude across the interface, Cloudflare infrastructure, API routes, analytics, QA, and release operations. Gefimi is not a freelance marketplace and does not promise income or hiring.
Open Gefimi live alpha ↗
Gaming ecosystem · Creator & Product Architect · 2020–2022 public build record
Pandenomika
I created Pandenomika as a multi-sided ecosystem for gamers, streamers, and esports professionals. Public records show more than a concept: archive captures of the web application span January 2021 to October 2022, while a developer’s public work history documents a five-month full-stack build using Laravel, Vue, PostgreSQL, Redis, and Docker, including Counter-Strike servers and DevOps. Product modules covered player identity, teams, clubs, content, messaging, game and stream integrations, tournaments, subscriptions, payments, and matchmaking. VCIOM independently named me as the project’s creator and an ecosystem expert. It did not reach proven scale, so this is an implemented product and systems-design case—not a traction claim.
Paused by design — waiting for the right timing, team, and market conditions.
Shared operating method
AI-assisted product execution
I turn unclear business requirements into workflows, prototypes, QA processes, documentation, and repeatable operating systems. My working stack includes Claude, Codex, and ChatGPT for research and AI-assisted delivery; Replit and Bolt for rapid prototyping; Notion and Jira for specifications and work management; and Google Sheets for analysis and operational data. The accurate claim is AI-assisted execution—not “AI engineer.”
06 / Flagship engagement
Break the ceiling.
Restore forward motion.
A selective founder-side intervention for a business that has stopped converting effort into growth. One defined mandate, one accountable operator, and thirty days from ambiguity to an executable system.
01
30 days · one founder · one business
Business Troubleshooter for Stalled Growth — 30-Day Revenue & Execution Sprint
I work beside the founder to expose the constraint behind the current ceiling, test the commercial logic, and turn the strongest path into priorities, owners, milestones, and a working execution rhythm. This is diagnosis plus operator-level intervention—not motivational coaching and not a slide-deck handoff.
Evidence-led diagnosis
Founder interview, business-data review, customer and funnel logic, constraint map, and ranked hypotheses.
Decision architecture
Three viable strategic vectors, trade-offs, kill criteria, and a recommendation with the reasoning made explicit.
Execution system
A 30/60/90-day roadmap, owners, milestones, operating cadence, and the first implementation workstream launched.
starting investment from $7,500
Excludes payment-platform fees and applicable taxes.
Milestone escrow
- 50%Kickoff after scope and data access are confirmed
- 30%Diagnosis and strategic-options memo accepted
- 20%Final roadmap and founder decision session delivered
Engagement boundaries
Clear scope. Documented milestones. No invented promises.
The sprint covers one company and one agreed growth or execution mandate. It includes up to three stakeholder interviews, review of the agreed evidence set, weekly founder sessions, written working documents, one revision round, and one implementation workstream within the thirty-day window.
Paid media, software, travel, legal or financial advice, team recruitment, and implementation beyond the agreed workstream are separate. Larger, multi-market, or additional implementation scope is quoted separately. Revenue, investment, and growth cannot be guaranteed. Milestones use a mutually approved escrow platform where available; confidentiality and AI-data rules are agreed in writing before kickoff.
07 / Availability
Open to the right operating mandate.
Full-time
Special Projects, Business Operations, Product Growth, or Gaming Ecosystem roles. Current projects remain limited partner commitments outside working hours, with conflict boundaries agreed upfront.
Fractional
Product and monetization diagnostics, market-entry strategy, commercial-system design, and launch execution.
Advisory
Gaming ecosystems, competitive-product design, team performance, community mechanics, and player strategy.
Transparent language setup
Russian — native. English — A2 spoken, improving intensively.
I work effectively in written English with translation and AI support. My current 90-day target is conversational B1. For initial live interviews, I request a Russian-speaking interviewer or a disclosed, employer-approved interpreter or translated-caption setup. I am comfortable proving my skills through a written case or paid work sample in English.
Currently based in Saint Petersburg, Russia, and available to start in July 2026. Available to relocate to Serbia after a signed offer, subject to final travel and immigration clearance. Open to China and other locations with visa and relocation support.
08 / Contact